Serving Florida Assisted Living Facilities

Terms of Service

1. Agreement to these terms

By using this website you agree to these terms. If you do not agree with them, please stop using the site.

These terms govern your use of the website itself. Any paid work we do for you will be governed by a separate written proposal or agreement, which takes precedence over this page wherever the two differ.

2. Who we are

This website is operated by ALFAdvisory Partners (“we”, “us”, “our”), an independent business providing digital services to assisted living facilities in Florida. You can reach us at info@evergreenbrain.com.

We are independent. We are not affiliated with, approved by, or endorsed by the Florida Agency for Health Care Administration (AHCA) or any other regulatory or licensing body.

3. What we provide

Our own services are:

  • Website design, development, hosting and maintenance
  • Local SEO and search visibility work
  • Digital marketing, advertising management and lead generation
  • Compliance software for organising facility records and documents

The exact scope, deliverables, timeline and price for any engagement will be set out in writing before work begins. Nothing on this website constitutes an offer capable of acceptance, and descriptions of services here are general rather than contractual.

4. What we do not guarantee

This section matters, so it is stated plainly. We do not guarantee any of the following, and you should be cautious of any provider who does:

  • Any particular search engine ranking or position
  • Any specific number or quality of enquiries, leads or tours
  • Any increase in occupancy or revenue
  • Approval of any licence, application or registration
  • The outcome of any inspection, survey or audit
  • That any facility, document or system is or will be “compliant”
  • Uninterrupted or error-free operation of any website or software

Search rankings are determined by third-party algorithms we do not control and which change without notice. Occupancy depends on your local market, your pricing and the care you provide. Licensing and inspection outcomes are decided solely by the relevant regulator.

We commit to the work itself and to reporting on it honestly — not to outcomes outside our control.

We do not describe our services or software as AHCA approved, HIPAA compliant, audit-proof, or a guarantee of compliance.

5. Partner services

Certain specialist services referenced on this website — including licensing assistance, CEMP preparation, core training, continuing education, Medicaid applications and renewals, credentialing, compliance documents, mock surveys and operational consulting — are delivered by independent service partners, not by us.

For those services:

  • The partner is responsible for the scope, quality, delivery and professional standards of their work
  • Scope, pricing, contracting and responsibility are confirmed with you in writing before any engagement begins
  • You may enter a direct agreement with that partner
  • We may receive a referral fee or commission when we introduce you to a partner. This never changes the price you are quoted by that partner
  • We are not liable for the acts or omissions of an independent partner

See also the Partner Services Disclosure.

6. Not legal or regulatory advice

Information on this website is general in nature and is provided for information only. It is not legal, regulatory, financial or compliance advice, and it does not create a professional advisory relationship.

Regulations affecting assisted living facilities change. Always verify current requirements with the relevant authority or a qualified professional before acting. Nothing here should be relied upon as a substitute for that.

7. Your responsibilities

When working with us, you are responsible for:

  • The accuracy of information, content and photographs you supply
  • Holding the rights to any material you ask us to publish
  • Ensuring your marketing claims about your facility are truthful and permitted
  • Your own regulatory, licensing and compliance obligations
  • Reviewing and approving work at the review points we agree
  • Keeping your own account credentials secure

We will not publish claims we believe to be misleading, and we may decline to proceed with content that appears to breach advertising rules or regulatory requirements.

8. Quotes, engagements and payment

  • Prices are confirmed in a written proposal and are valid for 30 days from the date of that proposal
  • Invoices are payable within 14 days of the invoice date unless the proposal states otherwise
  • Advertising spend paid to platforms such as Google is separate from our fees unless stated otherwise
  • Ongoing monthly services continue until either party ends them with 30 days' written notice
  • Work outside the agreed scope is quoted and approved before it starts

Work already performed at the point of cancellation remains payable. Deposits cover scheduling and initial work and are non-refundable once that work has begun. Advertising spend already committed to a platform cannot be recovered.

9. Intellectual property

Your material

You keep ownership of everything you supply — your logo, brand, photographs, text and facility information. You grant us permission to use it for the purpose of delivering the work you have engaged us for.

Work we produce

Ownership of custom work transfers to you on full payment, unless the written agreement says otherwise. We retain ownership of our own underlying tools, frameworks, templates and know-how, along with anything licensed from a third party.

Compliance software is licensed to you for the term of your subscription, not sold.

This website

The content, design and code of this website belong to us or our licensors. You may view and print pages for your own use. You may not copy, republish or reuse substantial parts of it without written permission.

10. Acceptable use of this website

You agree not to:

  • Submit false, misleading or another person's details through our forms
  • Use the forms to send unsolicited advertising
  • Attempt to bypass the anti-bot protection, or submit automated traffic
  • Attempt to gain unauthorised access to any part of the site or its systems
  • Scrape, harvest or systematically extract content
  • Introduce malicious code, or interfere with the site's operation

We may block access to anyone who does. Please also do not send resident records or health information through the forms — see the Privacy Policy.

12. Limitation of liability

To the fullest extent permitted by law, we are not liable for indirect, incidental, special or consequential losses, including lost profits, lost occupancy, lost enquiries, lost data or reputational harm, arising from your use of this website or our services.

Our total liability in connection with any engagement will not exceed the total fees you paid us for that engagement in the twelve months preceding the claim.

Nothing in these terms excludes liability that cannot lawfully be excluded, including liability for fraud, or for death or personal injury caused by negligence.

This website is provided “as is”. We do not warrant that it will be uninterrupted, timely, or free of errors.

13. Indemnity

You agree to indemnify us against claims arising from content you supplied, from your breach of these terms, or from your own regulatory or licensing obligations.

14. Termination

Either party may end an ongoing engagement by giving written notice as set out in the agreement. On termination, fees for work completed remain payable, and we will provide a reasonable handover of materials you own.

We may suspend or end an engagement immediately if payment is significantly overdue, or if we are asked to do something we consider misleading, unlawful, or in breach of a platform's rules.

15. Governing law

These terms are governed by the laws of the State of Florida, United States, without regard to its conflict-of-law rules. Any dispute will be subject to the exclusive jurisdiction of the state and federal courts located in Florida.

16. Changes to these terms

We may update these terms from time to time. Continuing to use the website after a change means you accept the updated terms. Changes do not alter a signed agreement already in place.

17. Contact

Questions about these terms can be sent to info@evergreenbrain.com.

ALFAdvisory Partners
Serving assisted living facilities across Florida

This business is independent and is not affiliated with or endorsed by the Florida Agency for Health Care Administration (AHCA). Information on this website is general in nature and is not legal or regulatory advice.